Strategic Integrations Active and expanding ecosystem of integrations with Proliant, Applied Systems, Delta Dental of Colorado, Eddy, TruPay, and Optimyl Benefits indicates strong cross-sell opportunities to brokers and their clients who rely on a unified benefits administration workflow.

Broad Carrier Network Growing network of carrier connections through Delta Dental and other partnerships suggests potential to upsell for additional carriers and broaden benefits administration coverage for brokers serving mid-market and large employer segments.

Scale and Reach With over 50,000+ companies and 6 million+ employees managed, there is a proven footprint among brokers and HR teams, signaling opportunities to upsell premium features, analytics, compliance modules, and onboarding efficiencies to existing large user bases.

Financial Strength Substantial revenue and funding (hundreds of millions in revenue, significant investment) provide credibility for enterprise sales motions, long-term contracts, and potential for co-sell arrangements with partners and carriers.

Awards and Reputation Recognized as a Top Workplace by reputable outlets and sustained industry presence bolster credibility for selling to broker networks and HR departments prioritizing vendor stability and employee-centric solutions.