Scale and Reach Empower serves over 19 million individuals and more than 88,000 organizations, highlighting a broad potential to offer enterprise-level financial services, advisory tools, and digital platforms to large employer plans and affiliated groups.

Wealth and Retirement Growth As a leading wealth management and recordkeeping firm with a strong U.S. presence, Empower can expand cross-sell opportunities in retirement accounts, managed portfolios, and personalized investment solutions for existing clients and their staff.

Technology Driven A robust tech stack including SAP, Splunk, CrowdStrike, and data visualization tools indicates readiness for modern digital experiences; potential for upsell of cybersecurity, data analytics, and cloud-native solutions to enhance client operations.

Stability and Scale Longstanding heritage dating back to 1891 with a 2014 re-launch, combined with substantial revenue range and a large workforce, suggests reliability as a partner for large-scale benefits administration outsourcing, compliance, and platform migrations.

Market Positioning Second-largest U.S. recordkeeper and broad client base signal strong competitive footing; opportunities exist to address mid-market to enterprise clients, expand ancillary services such as fintech-enabled financial well-being tools, and partnerships with plan sponsors.