Strategic Partnerships Emulate has established and is actively expanding partnerships with utilities and technology integrators, including recent ties with Hansen Technologies and Smartcar. This suggests a ready-made channel strategy for selling to DSOs, retailers, and utilities seeking to monetize residential flexibility at scale.

European US Expansion Raised €5M in 2024 to scale across Europe and the US, indicating a clear growth plan and readiness to enter new regulatory environments. This creates outbound selling opportunities to utilities and energy retailers in multiple markets seeking proven DERMS platforms.

Proven Live Platform Live in production since 2020 with real-time orchestration of EVs, heat pumps, PV, and batteries across ancillary, intraday, and DSO programs. A compelling value proposition for utilities looking to accelerate program rollout without pilots or hardware changes.

Multi-Brand Integration Supports 60+ device brands via standard APIs, enabling a broad integration play for utilities and retailers that manage diverse customer hardware portfolios. Positions Emulate as a low-friction, scalable solution for demand response initiatives.

Monetization Ready Platform embeds flexibility monetization under a utility’s own brand with no tariff migrations or new hardware dependencies in most cases. This lowers barriers to adoption and accelerates budget approvals for grid services, demand response, and ancillary markets.