Market expansion Target hospitals, long-term care facilities, and government operations within the healthcare sector given Encompass's broad product line of textiles, apparel, patient warming, and therapeutic support surfaces to address a wide range of care settings.

Product diversification Leverage recent and legacy product launches such as Airisana and Nova to upsell to existing customers and cross-sell adjacent items like gowns, isolation products, and patient comfort solutions to drive higher basket size.

Strategic partnerships capitalize on collaborations and distribution through Vizient and Jockey partnerships as proof points to pursue additional material suppliers, distributors, and group purchasing organization (GPO) opportunities to accelerate hospital adoption.

Executive programs Promote engagement with leadership development and executive experience programs (E3) to position Encompass as a strategic partner for healthcare operations optimization, potentially opening doors to procurement and supplier diversity initiatives.

Scale through service Highlight capability to supply large volumes (e.g., 40 million AAMI level 3 gowns via prior Vizient program) to reassure potential buyers of reliable capacity, expedite procurement, and support surge needs in emergencies or high-demand periods.