Niche forensic engineering Target Encompass as a specialized structural and mechanical consulting firm with expertise in forensic analysis, restoration design, and construction observation. Sales teams should tailor offerings around high-stakes risk mitigation, litigation support, and expert witness services to architecture, engineering, and construction clients facing complex failure investigations.

Mid-market growth With 11-50 employees and revenue in the 10M-25M range, position Encompass as a scalable partner for projects requiring senior expertise without the overhead of large firms. Craft flexible engagement models, retainer-based forensic programs, and project-based scopes to win mid-sized projects from bigger consultancies.

Expert leadership Leverage principals Curt Isernhagen and Kent Jones as competitive differentiators. Develop thought leadership, speaking engagements, and case studies that highlight proven expert witness experience to win dispute resolution, insurance defense, and construction defect opportunities.

Digital presence readiness Although using standard web tech stack, emphasize case studies, testimonial credibility, and sectors served on the website. Use targeted content marketing and SEO to attract owners, developers, and GC firms seeking forensic and restoration expertise in regional markets.

Industry alignment Explore collaborations with large engineering peers or firms lacking in forensic specialization. Propose joint ventures on investigations, restoration design, and construction administration for larger projects, and pursue opportunities in sectors prone to structural analysis needs such as historic restorations, retrofit programs, and post-disaster assessments.