Senior Living Partnerships Encore Wellness targets senior living communities with in-person and virtual programming to boost resident engagement and quality of life. Sales teams can pursue partnerships with assisted living, memory care, and independent living facilities, offering a scalable activity calendar solution.

Diversified Revenue Revenue is in the multi-million range with a mix of community contracts and collaboration with health plan providers. Position offerings as a value-add for payer- or provider-led wellness initiatives to expand access to senior wellness programming.

Technology Enablement Utilize a modern tech stack (Zoom, Google Cloud, Microsoft 365, Paycom, Shopify, Piwik PRO) to highlight seamless virtual programming, administration, scheduling, and data insights. Emphasize ease of integration for existing community IT and operations teams.

Scale Across Care Levels Solutions support independent living, assisted living, and memory care, enabling upsell opportunities as communities evolve or expand services. Target higher-adoption facilities seeking consistent activity programming across campuses.

Competitive Positioning Position as a specialized wellness partner focused on resident engagement and quality of life rather than generic fitness. Compare to broader gym brands by emphasizing senior-focused programming, outcomes, and flexible delivery models.