Strategic Acquisition Enlighten has recently been acquired by Weedmaps, indicating possible access to a larger cannabis tech ecosystem and potential collaboration or cross-sell opportunities with Weedmaps’ existing customer base.

Cannabis Focus Specialized in in-dispensary TV menus, digital signage, and cannabis-compliant digital advertising, Enlighten presents a ready-made channel for cannabis brands and dispensaries seeking targeted, compliant reach.

Growth Readiness Revenue is in the low/mid millions with a proven track record and a funding cushion, suggesting capacity for scaled pilots, expanded campaigns, or enterprise-level deployments for larger cannabis brands.

Tech Stack Uses advertising and web technologies (Oracle Eloqua, Ace Metrix, Backbone/Marionette, TrackJS) that align with marketing automation, measurement, and performance analytics—enabling data-driven outreach and cross-channel attribution for potential clients.

Talent & Partnerships Multi-hire history and partnerships with industry media (mgRetailer) indicate open channels for co-marketing, joint campaigns, and on-ramps to CPG brands and retailers seeking cannabis-specific advertising solutions.