Local Wholesale Growth Leverage the Salt Lake City base to expand B2B sales to nearby florists, event planners, wedding venues, and hotels, emphasizing reliable wholesale supply and prompt delivery to win larger, repeat orders.

Digital Ordering Upgrade The current WordPress setup suggests a wholesale focused ordering experience could be built with a dedicated portal featuring tiered pricing, customer login, and ERP CRM integrations to streamline purchasing and improve repeat business.

Marketing Optimization Invest in SEO and targeted content for wholesale buyers and use video storytelling to showcase sourcing, product quality, and case studies with retailers and event professionals to increase inbound inquiries.

Partnerships and Ops A lean team signals opportunity for partnerships with logistics providers, warehousing services, and vendor programs; consider white label procurement or vendor managed inventory to scale without significant headcount.

Brand Clarity Clarify core offering to ensure sales outreach targets wholesale florists and event planners rather than unrelated writing editing services, aligning messaging and materials for the intended buyer personas.