Entertainment Software Rating Board (ESRB)
Computer GamesNew York, United States11-50 Employees
The ESRB is a non-profit, self-regulatory organization that assigns age and content ratings to video games and mobile apps, helping parents make informed choices. It also enforces industry advertising guidelines and oversees privacy practices through its ESRB Privacy Certified program. Founded in 1994 by the Entertainment Software Association, the organization operates from New York, New York as a standard-setting body within the computer games industry. As a participant in the gaming ecosystem, its work primarily serves parents and guardians seeking reliable guidance on content suitability, while also supporting the broader industry through standardized ratings and advertising norms. A recent development was the July 2024 release of a rating for The Legend of Zelda: Echoes of Wisdom, illustrating ongoing maintenance of its ratings catalog.