Strong Industry Presence With over 40,000 industry leaders relying on TSIA’s research and advisory services, there is a significant opportunity to target large technology and service organizations seeking trusted content and benchmarking solutions.

Innovative Digital Platform The launch of the new TSIA Portal and Research Journeys indicates a focus on digital engagement and value-driven content delivery, which could be leveraged to upsell premium subscriptions or tailored research services.

Recognition & Prestige Participation and awards from prominent events like the STAR Awards enhance TSIA’s credibility, making it appealing to potential clients looking for reputable partners to improve their technology service excellence.

Expansion & Leadership Recent hires such as Glen Kruger and the expansion of offices suggest strategic growth initiatives, providing opportunities to introduce new services or enterprise-wide solutions to expanding enterprise clients.

Financial Opportunity With a revenue range of 25 to 50 million dollars and a client base composed of large organizations resembling peers like CEA and J.D. Power, there is potential for tailored enterprise solutions and premium advisory packages to target similarly sized firms.