Industry Partnerships Music Canada acts as the national voice for the Canadian recording industry, liaising with government, IFPI, and a broad network of studios, venues, promoters, and managers. This creates sales opportunities for stakeholder management tools, CRM solutions, policy analytics, and sponsorship platforms tailored to trade associations and industry bodies.

Event & Awards Platform They administer the Gold/Platinum program and organize major events like the JUNO Awards, offering access to large-scale audiences and broadcast partners. Potential upsell opportunities include event management, livestreaming and OTT platforms, ticketing, sponsorship analytics, and digital rights management for broadcast content.

Digital & Security Infrastructure Their tech stack includes Cloudflare, SSL security, WordPress, and CDN services, signaling a focus on secure, high-performance digital experiences. Ideal sales play: security hardening, CDN optimization, website monitoring, analytics, and managed hosting for member-facing portals.

Market Intelligence Music Canada produces research and statistics on Canada’s music community, supporting member understanding and public engagement. Opportunities exist to provide advanced market research services, dashboards, data visualization, and API access to curated datasets for member companies.

Piracy & Licensing Solutions The organization actively counters piracy and promotes legal digital music services, including licensing and regulatory advocacy. Potential offers include anti-piracy monitoring, digital rights management, licensing workflow software, and compliance tools for members and partner companies.