Recent Acquisition Entitle was acquired by BeyondTrust for $150 million, highlighting its strategic value in identity and access security solutions and providing an opportunity to leverage BeyondTrust's extensive customer base for cross-selling advanced privilege management offerings.

Market Expansion As a cloud permissions management provider specializing in just-in-time access and identity governance, Entitle targets organizations transitioning to Zero Trust security models, making it a compelling solution for enterprises seeking to enhance security posture in multi-cloud environments.

Investment and Growth With $15 million in seed funding from prominent investors, including CISOs, Entitle has strong backing for scaling its platform and expanding its market reach, opening opportunities to engage growing startups and mid-market companies focused on cloud security automation.

Competitive Positioning Entitle's key competitors like Microsoft Entra and Opal.dev indicate a significant market need for automated permission management solutions; positioning Entitle as a cost-effective, automated alternative could appeal to organizations aiming to optimize access controls at scale.

Target Customer Profile With a revenue range of $10M to $25M and a lean team of 11-50 employees, Entitle serves technology-forward organizations seeking advanced access controls—these companies represent a prime opportunity for tailored demos and in-depth security consultations to accelerate sales.