New Market Expansion Equitas Small Finance Bank recently launched the Selfe Loans App, catering to the needs of small businesses. This presents a sales opportunity to target small business owners looking for convenient banking solutions.

Partnership Leverage By partnering with Bajaj Allianz General Insurance Company Limited, Equitas Small Finance Bank has widened its network and service offerings. Sales representatives can tap into this partnership to explore cross-selling opportunities to customers of both companies.

Brand Collaboration Renewing its partnership with Chennai Super Kings for the IPL season 2021 indicates Equitas' commitment to brand collaboration. Sales development reps can leverage this association to engage cricket enthusiasts and promote banking products tailored for sports fans.

Innovative Marketing Campaigns Equitas Small Finance Bank's 'Circle of Life' campaign showcases inspiring stories, like the transformation of a kite-maker from Gujarat. Sales professionals can align their pitches with these emotionally appealing narratives to connect with customers on a deeper level.

Tech Stack Advantage With a robust tech stack including Google Analytics, Equitas Bank demonstrates a focus on leveraging technology for efficient operations. Sales teams can leverage data analytics tools to target potential customers more effectively and drive sales growth.