Regulatory leadership As the industry body for equity release with rigorous standards and consumer protections, there is a strong opportunity to position complementary compliance and risk services, training programs, and governance solutions to support member firms and prospective partners.

Market intelligence Recent data releases and market insights (Q4 2025 data, retirement finance adequacy trackers) indicate demand for analytics, benchmarking, and advisory tools; selling data platforms, dashboards, or consulting services to both members and affiliated advisers could drive engagement.

Thought leadership Active participation in high-profile summits and leadership formats suggests appetite for partnerships with technology vendors, media, and research firms to co-create content, webinars, and educational resources that elevate brand visibility.

Vulnerability guidance The Safe Steps initiative targeting customer vulnerability presents a channel for enhanced customer experience solutions, including accessibility audits, training programs, and software that supports vulnerable client interactions for member firms.

Executive engagement Recent leadership appointments and strategic growth moves signal opportunities to offer executive-level advisory services, governance software, and tailored enterprise deployments to support scaling and risk management across the network.