Niche Market Focus EraGem specializes in vintage and antique jewelry, providing a unique product offering that appeals to high-end collectors and customers seeking one-of-a-kind pieces, opening opportunities to target affluent consumers and niche collector markets.

Online Presence With an established e-commerce platform built on Magento and security features like HSTS and reCAPTCHA, there is significant potential to expand digital marketing efforts and increase online sales channels, especially given the growing demand for online luxury shopping.

Local Retail Engagement The downtown Bellevue retail store provides a platform to promote personalized services, consignment offerings, and local events, allowing sales teams to deepen community relationships and attract nearby affluent customers.

Competitive Positioning Compared to larger competitors like Tiffany & Co. and Blue Nile, EraGem can leverage its boutique status and focus on vintage jewelry to differentiate and attract customers seeking exclusive, sustainable luxury pieces.

Growth Opportunities Although currently smaller in scale with revenue under $10 million, EraGem's focus on estate jewelry presents opportunities to expand through strategic partnerships, targeted marketing, and customer education around the value of vintage and pre-owned jewelry.