Strategic Acquisition ERT Lighting is transitioning into a larger market footprint through a 2025 acquisition by SESCO Lighting, creating an opportunity to engage newly integrated customers and leverage expanded distribution channels in Central and South Texas.

Midmarket Focus With 11-50 employees and revenue in the 1M to 10M range, target partnerships should emphasize scalable lighting and controls solutions suitable for mid-size commercial projects and contractor-led installations.

Channel Collaboration Position solutions that align with electrical distributors, electrical engineers, and contractors who routinely specify lighting controls, offering training, co-branded materials, and joint go-to-market campaigns.

Product Partnerships Leverage the portfolio of represented product leaders in lighting and controls to upsell comprehensive packages, including design support, energy optimization, and warranty-backed installations.

Growth Opportunities Target expansion into Texas projects by highlighting energy efficiency incentives, modern lighting controls, and scalable inventories that resonate with regional builders, MEP firms, and specifiers aligned with ERT's supplier network.