Family Legacy Leverage Esber’s three-generation family ownership and long-standing Canton presence to position as a trusted, stable partner for retailers and hospitality clients across Ohio; highlight reliability and community ties to win preferred vendor status and larger, multi-year orders.

Ohio Focus Capitalize on the strong Ohio market footprint to expand in-state brand distribution, deepen relationships with existing customers, and upsell adjacent categories such as beer, wine, and ready-to-drink beverages through targeted local campaigns and co-op marketing with suppliers.

Digital Readiness Build on current Squarespace Commerce and digital tools to enable easy online ordering for retailers, provide digital catalogs and seasonal promotions, and shorten sales cycles with faster reorders and improved customer experience.

Supplier Partnerships Grow the supplier network by offering reliable distribution, logistics, and regional market access; propose exclusive or preferred distributor agreements for high-demand brands to differentiate from national distributors.

Growth Themes Align with market trends toward craft and premium beverages, sustainability, and wellness options to propose new SKUs such as craft beers, premium spirits, wines, and non-alcoholic alternatives, expanding category breadth for existing customers and attracting new accounts.