Local Family Focus Tap into price-conscious skiing families by promoting bundled rental options and cross-selling apparel and accessories during peak seasons, supported by a simple loyalty program.

Digital Marketing Optimization Maximize the current tech stack to run targeted local campaigns, PPC and social retargeting, and better conversion tracking to lift in-store and online sales with a lean team.

Online Expansion Strengthen e-commerce by enabling online rental bookings and expanding the product catalog, including gifts and seasonal promotions, to grow revenue beyond the storefront.

Partnership Opportunities Forge partnerships with nearby resorts, schools, and clubs for rental fleets, group sales, and events to diversify demand and create recurring business.

Operational Enablement Adopt lightweight inventory, POS, and CRM tools to improve stock visibility, supplier coordination, and customer retention, enabling scalable growth with a small staff.