Expanding Retail Presence Espresso Royale operates 21 retail cafes primarily in the Midwest, with a concentration in Michigan, Illinois, Wisconsin, and Minnesota. This network presents opportunities to offer tailored product bundles, equipment upgrades, or franchise development to support growth and maximize sales within these locations.

Online and Retail Sales The company promotes its coffee both through physical stores and online sales via its website, which suggests potential for expanding digital marketing, subscription services, or premium packaged products to increase revenue streams.

Recent Digital Innovation With the launch of a new app for easier ordering, there is an opportunity to enhance customer engagement through app-based loyalty programs, personalized marketing campaigns, or targeted promotions to boost repeat sales and customer retention.

Sustainability Focus Espresso Royale sources beans from farmers who avoid pesticides and insecticides, positioning the brand as sustainable and eco-friendly. This opens avenues for eco-conscious product lines or partnerships with organizations aligned with sustainable practices to appeal to environmentally aware consumers.

Market Challenges Having closed several stores in 2020, the company may face operational or market headwinds. This suggests a focus on revitalization strategies such as menu innovation, community engagement, or local marketing to regain market share and attract new customers in the remaining locations.