Local premium reach Target homeowners in Southeast Michigan, particularly in Ann Arbor and Plymouth, who are seeking high-quality, customized interior furnishings and design services to upgrade living spaces.

Designer-led value Leverage the non-commissioned design team as a differentiator to upsell premium window treatments, custom drapery, and full room transformations with personalized, consultative selling.

Full-suite offering Cross-sell across window treatments, furniture, flooring, and mattresses by highlighting bundled room renovation packages that combine select products with in-home measuring and installation.

Brand partnerships Promote authorized premium brands such as Hunter Douglas to justify higher price points and attract customers seeking trusted, high-quality materials and motorized, energy-efficient solutions.

Digital growth Enhance digital advertising and lead capture using existing tech stack (Google Ads, Meta not listed, AWS, WordPress) to drive showroom visits, in-home consultations, and service appointments from new and repeat customers.