Strategic Acquisition The recent acquisition of Essense by Swedish consulting group Eidra signifies a strategic expansion into the Dutch market, presenting opportunities for cross-selling and collaborative service offerings to clients in Europe looking for customer experience enhancements.

Focus on Digital Usability Essense's active participation in digital usability and user experience events indicates a strong industry presence and credibility, making it an ideal partner for organizations seeking expert guidance in digital transformation and customer-centric design.

Mid-sized Growth Potential With a revenue range of 10 to 25 million dollars and a team of under 200 employees, Essense offers a flexible, mid-sized engagement point suitable for targeted B2B sales, especially to companies prioritizing customer experience improvements.

Industry Positioning Competing with firms like Engine Digital and RKS Design, Essense is positioned as a specialized agency that could expand its service offerings to scale and attract larger enterprise clients interested in comprehensive customer journey solutions.

Technology Expertise Leveraging a diverse tech stack including InVision, WordPress, and PWA technologies, Essense can address clients' needs for innovative digital customer experiences, presenting opportunities for upselling digital product design and development services.