Strategic Acquisition LUNAR is part of the McKinsey ecosystem since 2015, which opens doors for cross‑sell opportunities around strategy and design integration services, and positions them as a partner trusted by large enterprises seeking holistic solutions.

Design and Tech Synergy With a blend of design, engineering and analytics capabilities and a tech stack including WordPress, PHP and Google Analytics, there are upsell paths for modernizing digital experiences, analytics-driven design, and scalable web solutions.

Global Yet Local The firm emphasizes a diverse, global team to deliver user‑centered outcomes, enabling targeted proposals for multinational brands seeking consistent design systems and global rollout capabilities.

Mid‑Market Position Revenue range and employee size place LUNAR in a strong middle‑market position, suggesting opportunities to win larger engagements from mid‑sized enterprises seeking high‑impact design and development partnerships.

Industry Recognition Smithsonian Design Award heritage and longstanding design expertise can be leveraged in sales pitches to differentiate from competitors and win RFPs that value proven design leadership and brand stewardship.