Strategic acquisition LUNAR was acquired by McKinsey & Company in 2015, signaling a strong alignment between design and strategic business outcomes. This presents a sales opportunity to position services that bridge design excellence with executive-level strategy and transformation initiatives.

Design to business impact With a history of integrating product design and business strategy, pitch end-to-end engagements that move opportunities from concept to customer adoption, emphasizing measurable impact on brand, usability, and revenue.

Scale and diversity A team of designers, engineers and thinkers across a global and diverse workforce suggests capability to tackle multinational or cross-market programs, offering scalable design solutions for clients with global footprints.

Mid-market focus Revenue range and employee count position LUNAR in the mid-market to upper-mid segment, indicating opportunities for retained design services, product development partnerships, and ongoing design operations support.

Industry credibility Recognition such as the Smithsonian Design Award reinforces credibility for pitching to clients seeking prestigious design credentials and proven track records in innovative product design and user experience.