Acquisition Advantage Leverage the fact that LUNAR was acquired by McKinsey & Company in 2015 to position design integration with business strategy as a core value proposition. Target enterprise clients seeking seamless alignment between design, strategy, and measurable business outcomes.

Expanded Capabilities Highlight LUNAR’s end-to-end capabilities from opportunity identification to customer delivery, enabling clients to reduce vendor handoffs. Market to organizations needing integrated design and product development to accelerate time-to-market.

Diverse Talent Promote the global, diverse team of designers, engineers, and thinkers as a differentiator for complex, multi-market programs. Upsell to clients with global or multilingual product rollouts and localization needs.

Design for Business Emphasize long-standing recognition such as the Smithsonian Design Award and a track record since 1984 to build credibility with senior leadership pursuing design-led business transformation and customer-centric growth.

Digital Experience With a tech stack including WordPress, analytics, and common web technologies, position LUNAR as a partner for digital product redesigns, website experiences, and UX-led modernization for mid-market to enterprise brands seeking measurable digital ROI.