Expansion Through Acquisitions Essilor of America has a history of strategic growth, exemplified by its acquisition of Vision Source in 2016. This expansion into the independent eye care professional market presents opportunities for partnerships and product integration tailored to independent optometrists and opticians.

Brand Collaborations The company’s recent partnership with reks.com to develop affordable Trivex sun lenses indicates an openness to collaborating with other brands and innovating in lens technology. This opens avenues for joint development projects and co-marketing initiatives with lens and eyewear manufacturers.

Innovative Consumer Engagement Launch of tools like the My Vision Check app demonstrates Essilor’s focus on consumer engagement and tele-optometry solutions. Selling complementary diagnostic and home-test devices or integrating with health tech platforms could enhance customer reach and service offerings.

Popular Endorsements & Campaigns The appointment of Virat Kohli as a brand ambassador and subsequent multimedia campaigns suggest a focus on building brand awareness through celebrity marketing. Selling targeted branding services or co-branded product opportunities with high-profile ambassadors may be valuable for growth.

Technological Innovation The launch of new lens series like Varilux XR and investment in media campaigns highlight a strong emphasis on innovative lens technology and marketing. Opportunities exist to collaborate on developing advanced lens solutions or digital marketing strategies to elevate product visibility in competitive markets.