US Expansion Opportunity Stefen Haifawi has been appointed Senior VP of US Commercial to lead ECP sales, marketing and customer service, signaling a focused buildout of HOYA Vision Care's US presence. This creates opportunities to partner with ophthalmology and optometry networks, large clinic chains and hospital affiliated eye centers through multi year lens programs and co branded education initiatives aligned with sustainability messaging.

Myopia Leadership HOYA has presented papers and posters at major conferences on myopia management, including MiYOSMART iQ and personalized presbyopia research. This positions HOYA to target pediatric practices and clinics focused on myopia control with education programs, case studies and access to the latest lens designs to drive adoption.

Sustainability Edge The One Vision program update accelerates sustainability goals across HOYA operations. This can appeal to buyers prioritizing ESG by enabling joint marketing with distributors around sustainable products and green procurement, while providing lifecycle data and environmental information to support procurement decisions.

Global Reach HOYA operates 43 laboratories across 110 countries and actively engages in major ophthalmology events in Europe, APAC and North America. Leverage this global footprint to establish regional partnerships, adapt products to local regulatory requirements and run regional education and evidence programs.

Digital Sales HOYA uses Salesforce, Power Apps and WhatsApp as part of a mature digital sales and customer engagement stack. There is an opportunity to offer CRM driven product catalogs, clinician education modules and integrated patient engagement tools to accelerate adoption of new lenses and ongoing support.