Insights

Retailer Network Target eStar’s established Australasia retailer client base (David Jones, Country Road, Briscoes, Air NZ, Rebel Sport, Witchery, Mimco, Bed Bath & Beyond, etc.) to offer tailored omnichannel commerce and payments optimization packages that drive cross-channel sales and loyalty.

SaaS Platform Leverage eStar’s history as Australasia’s first SaaS ecommerce platform to position scalable, low‑touch deployments for mid‑sized brands seeking rapid time‑to‑value and secure hosting, CRM automation, and system integration.

Tech Stack Fit Align sales conversations around eStar’s modern stack (Docker, Microsoft SQL Server, SharePoint, HubSpot, AfterPay, New Relic) to upsell advanced analytics, fraud management, and integrated payments to reduce cart abandonment and increase approval rates.

Growth Readiness Capitalize on eStar’s growth capabilities and automation for CRM, dispatch, and logistics to offer end‑to‑end eCommerce operations modernization for brands facing scaling challenges or multi‑channel expansion.

Global Expansion Position services for cross‑border retailers and Australasian brands looking to consolidate platforms, optimize hosting and security, and streamline integrations, supported by eStar’s proven sector experience and customer references.

Similar companies to eStar

eStar Tech Stack

eStar uses 8 technology products and services including Docker, Microsoft SharePoint, Microsoft SQL Server, and more. Explore eStar's tech stack below.

Media & News

eStar's Email Address Formats

eStar uses at least 2 email formats:
eStar Email FormatsExamplePercentage
First.Last@estaronline.comJohn.Doe@estaronline.com
97%
FLast@estaronline.comJDoe@estaronline.com
3%

Frequently Asked Questions

What is eStar's stock symbol?

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eStar is a publicly traded company; the company's stock symbol is FOR.

What is eStar's official website and social media links?

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eStar's official website is estaronline.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does eStar generate?

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As of August 2026, eStar's annual revenue is estimated to be $1M - $10M.

What is eStar's NAICS code?

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eStar's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does eStar have currently?

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As of August 2026, eStar has approximately 62 employees across 5 continents, including Oceania, North America and Asia. Key team members include Chief Executive Officer: M. B., Chief Strategy Officer - Ecommerce: M. N. and Chief Growth Officer: A. C. Explore eStar's employee directory with LeadIQ.

What industry does eStar belong to?

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eStar operates in the Technology, Information and Internet industry.

What technology does eStar use?

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eStar's tech stack includes Docker, Microsoft SharePoint, Microsoft SQL Server, HubSpot, Office 365, AfterPay, New Relic and Piwik.

What is eStar's email format?

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eStar's email format typically follows the pattern of First.Last@estaronline.com. Find more eStar email formats with LeadIQ.

How much funding has eStar raised to date?

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As of August 2026, eStar has raised $136K in funding. The last funding round occurred on Feb 01, 2013 for $136K.

When was eStar founded?

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eStar was founded in 1998.
eStar logo

eStar

Technology, Information and InternetVictoria, Australia51-200 Employees

eStar provides eCommerce platforms and related technology services designed to create strong shopping experiences and help brands grow sales and reach more customers. Its offerings include digital consulting and design, payments and fraud management, secure hosting, and the automated management of CRM, dispatch, logistics, and system integration. Having developed Australasia's first SaaS ecommerce platform, the company brings long-standing experience to retailers in the region.

Based in Melbourne, Victoria, eStar serves prominent retailers in Australasia seeking to grow sales both online and in stores. Its platform supports customers across devices—from smartphones to desktops and tablets—and enables growth by aligning core business focus with integrated operations in CRM, dispatch and logistics. The firm operates within the technology, information and internet sector and has a mid-sized team.

Section iconCompany Overview

Stock Symbol
FOR
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $136K

    eStar has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K as a Grant.

  • $1M - $10M

    eStar's revenue is estimated to be in the range of $1M - $10M

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