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Insights

Strong Market Position eStar is Australasia’s largest eCommerce solutions provider with a diverse client portfolio including prominent retailers like David Jones, Rebel Sport, and Bed Bath & Beyond, indicating significant market reach and established brand credibility.

Innovative Platform Having developed Australasia’s first SaaS eCommerce platform and being recognized as a finalist for innovative hi-tech software solutions, eStar demonstrates leadership in technology innovation, presenting opportunities for upselling advanced solutions.

Growth Momentum Recent leadership changes, including the promotion of Matthew Brovelli to CEO and the addition of Eric Morris as Non-Executive Director, suggest strategic growth initiatives and a focus on strengthening executive expertise for expanding business opportunities.

Technological Capabilities Utilizing a robust tech stack like Microsoft SQL Server, Vue.js, and Cloudflare, eStar offers advanced, scalable, and secure eCommerce infrastructure, making it suitable for prospects seeking reliable and innovative online commerce solutions.

Expansion Opportunities With a revenue range of 1 to 10 million and ongoing recognition for innovation, there is considerable potential for expanding into new markets or verticals, especially by leveraging their core expertise in digital consulting, payments, and operational automation.

EstarOnline Tech Stack

EstarOnline uses 8 technology products and services including Docker, HubSpot, Office 365, and more. Explore EstarOnline's tech stack below.

  • Docker
    Containerization
  • HubSpot
    Marketing Automation
  • Office 365
    Office Suites
  • HTML
    Programming Languages
  • Java
    Programming Languages
  • New Relic
    Real User Monitoring
  • HSTS
    Security
  • Microsoft IIS
    Web Servers

EstarOnline's Email Address Formats

EstarOnline uses at least 1 format(s):
EstarOnline Email FormatsExamplePercentage
First.Last@estaronline.comJohn.Doe@estaronline.com
49%
FLast@estaronline.comJDoe@estaronline.com
1%
First.Last@estaronline.comJohn.Doe@estaronline.com
49%
FLast@estaronline.comJDoe@estaronline.com
1%

Frequently Asked Questions

Where is EstarOnline's headquarters located?

Minus sign iconPlus sign iconEstarOnline's main headquarters is located at 15 William Street Level Melbourne, Victoria 3000 Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAsia.

What is EstarOnline's stock symbol?

Minus sign iconPlus sign iconEstarOnline is a publicly traded company; the company's stock symbol is WR.

What is EstarOnline's official website and social media links?

Minus sign iconPlus sign iconEstarOnline's official website is estaronline.com and has social profiles on LinkedInCrunchbase.

What is EstarOnline's NAICS code?

Minus sign iconPlus sign iconEstarOnline's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does EstarOnline have currently?

Minus sign iconPlus sign iconAs of February 2026, EstarOnline has approximately 66 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Strategy Officer - Ecommerce: M. N.Chief Growth Officer: A. C.Head Of Technology & Delivery: R. D.. Explore EstarOnline's employee directory with LeadIQ.

What industry does EstarOnline belong to?

Minus sign iconPlus sign iconEstarOnline operates in the Technology, Information and Internet industry.

What technology does EstarOnline use?

Minus sign iconPlus sign iconEstarOnline's tech stack includes DockerHubSpotOffice 365HTMLJavaNew RelicHSTSMicrosoft IIS.

What is EstarOnline's email format?

Minus sign iconPlus sign iconEstarOnline's email format typically follows the pattern of First.Last@estaronline.com. Find more EstarOnline email formats with LeadIQ.

How much funding has EstarOnline raised to date?

Minus sign iconPlus sign icon As of February 2026, EstarOnline has raised $136K in funding. The last funding round occurred on Feb 01, 2013 for $136K.

When was EstarOnline founded?

Minus sign iconPlus sign iconEstarOnline was founded in 1998.

EstarOnline

Technology, Information and InternetVictoria, Australia51-200 Employees

eStar provides eCommerce platforms & solutions that deliver outstanding shopping experiences, helping brands grow sales & connect to more customers.

With technology services and infrastructure that include digital consulting & design, payments and fraud management, secure hosting, operational automation of CRM, dispatch, logistics and system integration, eStar is the platform of choice for many of Australasia’s leading retailers.

Having developed Australasia’s first SaaS ecommerce platform many years of experience give eStar clients a competitive edge.

Whether consumers are using smartphones, desktops, tablets or even visiting stores, eStar powered businesses enjoy a technology platform that enables them to grow sales in store and online by focusing on their core business.

Ready to talk about how we can help your business? Contact us today.

AU:1800 503 891 | NZ: 0800 151 655

Clients we work with include:

David Jones | Country Road | Briscoes | Air NZ| Rebel Sport | Paul Carroll | Plumbing World | Bed Bath & Beyond | Witchery | Running Bare | Mimco | Swanndri | Harrolds and many more...

Section iconCompany Overview

Headquarters
15 William Street Level Melbourne, Victoria 3000 Australia
Website
estaronline.com
Stock Symbol
WR
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1998
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $136K

    EstarOnline has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    EstarOnline's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $136K

    EstarOnline has raised a total of $136K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2013 in the amount of $136K.

  • $1M$10M

    EstarOnline's revenue is estimated to be in the range of $1M$10M

Company Leadership

  • Stylized image of a person
    M. N.
    Chief Strategy Officer - Ecommerce
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. C.
    Chief Growth Officer
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    Mobile Phone
  • Stylized image of a person
    R. D.
    Head Of Technology & Delivery
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. M.
    Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. T.
    Client Director
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    N. D.
    Enterprise Account Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. L.
    Financial Controller
    Phone icon
    Mobile Phone
  • Stylized image of a person
    P. R.
    Senior Technical Lead
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. B.
    Lead Ux/Ui Designer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. M.
    Senior Technical Lead
    Phone icon
    Mobile Phone

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