Ethnic Technologies
Advertising ServicesNew Jersey, United States11-50 Employees
Ethnic Technologies provides data, research, and analytics for multicultural marketing, supporting digital applications as well as traditional channels like mailings, telemarketing, and email campaigns. Its Ethnicenter draws on decades of study into multicultural, religious, and language preferences, forming the basis for its data offerings. The language and cultural preference data is aimed at improving accuracy and response rates across campaigns. Based in South Hackensack, New Jersey, the company operates in the advertising services field as a small-to-mid-sized organization. In May 2017, Ethnic Technologies announced the launch of ACCESS India, a product designed to help marketers reach Indian consumers in North America across multiple language and cultural groups.