Advanced Data Capabilities Claritas leverages proprietary data assets and advanced AI technologies to deliver deep consumer insights and optimize marketing campaigns, making it an ideal partner for clients seeking data-driven marketing solutions.

Recent Product Launches The launch of Claritas ConneXions Premier and the AI Broadcast Attribution solution demonstrate ongoing innovation in segmentation and attribution, offering opportunities to sell cutting-edge measurement and targeting tools to technology, telecommunications, and media sectors.

Strategic Partnerships Collaborations with industry leaders like Anzu, Databricks, AudioStack Labs, and media partners such as Audacy enhance Claritas's service offerings, presenting avenues to develop joint offerings or expand reach into digital and in-game advertising markets.

Market Position With a revenue range of $250M-$500M and over 200 employees, Claritas operates in a competitive space alongside firms like Foursquare and Kantar, providing opportunities to differentiate through tailored solutions and upselling high-value AI-driven marketing products.

Industry Focus Claritas’s focus on marketing segmentation, attribution, and omnichannel optimization positions it well to serve clients aiming to enhance ROI, especially in tech, telecom, and media sectors, creating strong sales prospects for targeted, data-rich solutions.