Niche Market Focus EthniFacts specializes in cross-cultural insights, personality profiling, and demographic analysis, making it an ideal partner for brands seeking to better understand and target diverse consumer segments in today’s multicultural marketplace.

Recent Industry Collaborations Partnerships with Wine Market Council and MRI-Simmons demonstrate EthniFacts' growing reputation and relevance in providing cultural and demographic targeting solutions, opening opportunities to engage clients in sectors looking to attract younger and diverse audiences.

Data-Driven Approach With a foundation in rigorous psychometric and statistical analysis, EthniFacts offers advanced segmentation tools such as Nielsen Intercultural Affinity Segmentation—valuable for clients aiming to refine their cultural targeting strategies.

Flexible Service Offerings The company provides tailored insights, syndicated data, and digital activation tools, presenting multiple touchpoints for business development efforts to offer integrated solutions that meet specific client needs in consumer behavior and civic engagement.

Growth Potential Operating within a $1M-$10M revenue range and partnering with large firms like MRI-Simmons and Nielsen, EthniFacts shows scalability potential for expanding client base through targeted outreach to organizations prioritizing diversity, equity, and consumer segmentation insights.