Growing Market Presence Ethnio operates in the research services industry, a sector with high demand for qualitative research tools. This presents a sales opportunity to expand market presence by targeting research companies looking to enhance their qualitative research capabilities.

Tech-Savvy Solutions With a tech stack including Google Analytics, Amplitude, and Ruby, Ethnio showcases a commitment to utilizing cutting-edge technology. Highlighting the tech-savvy solutions can resonate with tech-oriented clients seeking modern research tools.

Competitive Edge Through Screener Customization Ethnio's unique ability to create customized screeners for research screening provides a competitive edge. This feature can be leveraged in sales conversations to differentiate the company from competitors and appeal to clients seeking tailored research solutions.

Flexible Participant Sourcing Ethnio offers flexible participant sourcing from various platforms like Craigslist, Twitter, and Facebook. This versatility in participant recruitment can be positioned as a sales advantage, especially for clients looking for diverse recruitment channels.

Scalability for Future Growth Despite having 2-10 employees currently, Ethnio's scalable technology and workflow management indicate potential for expansion. Demonstrating the ability to scale operations efficiently can attract interest from larger companies seeking adaptable research service providers.