Market Niche Focus Euroglass specializes in high-end frameless glass installations such as showers, balustrades, and pool fences, positioning it as a premium provider in residential and commercial property upgrades that require stylish and durable glass solutions.

Localized Manufacturing With its own glass manufacturing plants, Euroglass maintains control over quality and supply chain, enabling faster project delivery and potential for custom solutions that can be marketed to clients looking for tailored glass products.

Growth Potential Operating within the $1 million to 10 million revenue range with a relatively small team, Euroglass may seek expansion or new market segments by leveraging its specialized expertise and localized production capabilities to attract larger commercial clients.

Digital Engagement Euroglass utilizes digital tools like WordPress, Google Analytics, and a range of web technologies, providing opportunities to enhance online marketing strategies, generate more leads, and showcase completed projects to attract high-end customers.

Industry Partnership Being part of a competitive industry with large players like Schott and PPG, Euroglass can focus on differentiating through customizable solutions, superior craftsmanship, and personalized service to secure niche market share in New Zealand’s booming construction and renovation sectors.