Microsoft ecosystem EventBuilder integrates with Microsoft technologies including Teams and Teams Live Events, indicating a strong alignment with enterprise customers already using Microsoft 365. This presents a sales opportunity to upsell deeper integrations, licensing, and training services for seamless webinar and event delivery within Microsoft environments.

Mid-market growth With 11-50 employees and annual revenue in the 10-25M range, EventBuilder sits in the mid-market segment. Focus on expanding into similar-sized fast-growing organizations seeking scalable webinar and event programs, offering bundled services and scalable cloud-based event management.

Women-owned advantage As a 100% women-owned business, EventBuilder can leverage its diversity and inclusion narrative to target organizations prioritizing supplier diversity, ESG credentials, and inclusive event experiences, offering value-added partnerships and co-branding opportunities.

Hybrid and in-person exposure The portfolio spans virtual, hybrid, and in-person event delivery with analytics and audience engagement. This enables cross-sell to clients expanding post-pandemic event programs, including premium production, analytics suites, and attendee engagement tools.

Tech-enabled services Past and current tech stack signals a capability to partner with software-led event platforms. Opportunities exist to co-market with complementary tools, upsell advanced analytics, automation, and integration services to improve event performance and measurement.