AI-Powered Event Engagement Certain has recently launched Touchpoint Ignite, an AI-powered app aimed at enhancing event engagement through deep audience insights. This innovative product could present sales opportunities for companies looking to leverage advanced event automation solutions for marketing campaigns.

Expansion into Meeting Management Software By partnering with EventOPS, Certain has extended its services into the realm of strategic meeting management software. This collaboration opens up potential sales avenues for targeting organizations seeking integrated event automation and meeting management solutions.

Strategic Alliances for Enhanced Event Experiences Certain's partnerships with companies like Hartmann Studios, ON24, and Meetingselect showcase a commitment to enhancing virtual, hybrid, and in-person events for enterprise marketing efforts. These collaborations can create sales opportunities for companies looking to elevate their event experiences through cutting-edge technology.

Digital Events Solution Launch With the release of Certain Digital, Certain has entered the digital events space, providing customers with a comprehensive digital events solution. This new offering presents potential sales prospects for businesses seeking to host engaging and interactive digital events.

Key Personnel Promotion The promotion of James Huddleston to vice president of marketing demonstrates Certain's focus on strengthening its marketing leadership team. This development could indicate potential sales opportunities for businesses aiming to collaborate with a forward-thinking and strategically inclined marketing executive.