Expanded Partner EcosystemCertain has recently expanded its partner ecosystem by collaborating with EventOPS, Hartmann Studios, ON24, and Meetingselect Singapore Pte Ltd. These partnerships provide a clear opportunity for cross-selling and upselling services to a wider customer base through joint promotions and integrated solutions.

Diverse Event SolutionsCertain offers a diverse set of event solutions ranging from digital events to in-person conferences. Leveraging the variety of event options, sales teams can target customers with tailored offerings based on their specific event automation needs, thereby increasing conversion rates and revenue potential.

Competitive Market PositionAmong its competitors such as Splash, Bizzabo, and Whova, Certain stands out with its focus on enterprise event automation. Sales representatives can capitalize on this market positioning by highlighting Certain's advanced features, customizable solutions, and strong customer testimonials to win over clients seeking comprehensive event management platforms.

Emphasis on Audience EngagementThe introduction of Touchpoint Ignite, an AI-powered app, showcases Certain's commitment to enhancing audience engagement at events. Sales teams can leverage this innovative solution to attract clients looking to boost attendee interaction and drive better event ROI, positioning Certain as a leader in delivering impactful event experiences.

Experienced Leadership TeamWith the promotion of James Huddleston to vice president of marketing, Certain has reinforced its leadership team with seasoned professionals. Sales development representatives can leverage this executive expertise and industry knowledge to build trust with potential clients, emphasizing Certain's stability and strategic direction in meeting evolving market demands.