Digital Marketing The current use of Google Analytics Enhanced eCommerce and WordPress presents an opportunity to optimize marketing performance and drive more direct bookings through targeted SEO, CRO, and paid campaigns, reducing OTA dependence.

Culinary Partnerships With a new executive chef, there is potential to partner with local suppliers and optimize the menu and beverage program for higher F&B margins, and to introduce kitchen equipment or POS integrations that streamline operations.

Revenue Optimization A mid sized resort with 117 rooms and four season operations could benefit from a formal revenue management strategy, including dynamic pricing, channel optimization, and CRM loyalty integration to grow average daily rate and occupancy.

Guest Experience Tech Enhancing guest experience with modern tech such as mobile check in, contactless payments, and a unified guest CRM could boost satisfaction, repeat visits, and cross sell opportunities for rooms, dining, and activities.

Events Growth As a golf resort with weddings and corporate events, there is scope to expand events and golf related services by offering event management, AV, catering, and group sales support to capture more wedding, conference, and tournament business.