Growth through expansion EW Grobbel has recently expanded production capacity with a renovated 90,000-square-foot facility in St. Clair Shores and a new Michigan facility for fully cooked meats, signaling increased output potential and opportunities to upsell across distribution channels.

Strategic acquisitions The acquisition of Freirich Foods assets in 2024 indicates a strategy of adding complementary product lines and capabilities, suggesting sales opportunities to cross-sell enhanced deli and prepared meat offerings to existing customers.

Regional dominance With strong Michigan distribution and national reach via hundreds of distribution centers, there is potential to expand partnerships with retailers and food service providers seeking premium corned beef and deli products in new markets.

Heritage and quality As America’s oldest corned beef specialist with a 138-year legacy, EW Grobbel can leverage brand trust to win strategic deals with premium grocers, specialty delis, and regional chains focusing on heritage products and high-quality meat proteins.

Technology leverage Utilize their tech stack (NetSuite, AWS, data tools) to provide data-driven partnerships, forecast demand for expanded product lines, and optimize supply chain collaborations with potential customers and co-packers.