Strong Microsoft Expertise Exactive holds Microsoft Gold Communications, Messaging and Cloud Productivity competencies, demonstrating deep expertise in enterprise communication solutions. This positions the company well to serve clients seeking advanced Microsoft Teams and Skype for Business integrations, offering opportunities for additional cloud and collaboration service sales.

Client Digital Transformation Specializing in end-to-end unified communications solutions, Exactive supports organizations in digital transformation initiatives that require cost reduction, productivity enhancement, and improved collaboration. Targeting clients in need of comprehensive UC solutions could lead to upselling managed services and ongoing support contracts.

SMB Market Focus With a revenue range of 1 to 10 million dollars and similar companies in the same segment, Exactive primarily targets small to mid-market organizations. Marketing tailored offerings and scalable UC packages could attract more SMB clients looking for reliable, specialized communication infrastructure.

Growth Potential in UC Solutions As the company emphasizes SIP trunks and enterprise voice services, there is an opportunity to expand into related areas such as call center integrations, VoIP hardware, and cloud telephony services to deepen existing client relationships or attract new customers seeking comprehensive communication tools.

Expansion Opportunities Given the company's focus and customer base, partnering with hardware vendors, cloud providers, or digital transformation consultants could facilitate cross-selling opportunities. Building strategic alliances within the UC ecosystem may enable Exactive to broaden its service offerings and reach new market segments.