SMB Market Focus EXCEL Business Solutions operates within the small to medium-sized business segment, presenting opportunities to provide tailored document management, print solutions, and office supplies that cater to the unique needs of smaller organizations.

Managed Print Services The company's specialization in Managed Print Services offers avenues to upsell or expand contracts with organizations aiming to optimize and simplify their fleet management, especially to clients with aging or disparate equipment.

Digital Presence Expansion With an active website and cloud infrastructure, there is potential to leverage digital channels for lead generation and targeted marketing campaigns aimed at local businesses seeking office equipment and document solutions.

Local Market Penetration Based in Mason City, IA, EXCEL can focus on strengthening relationships within the local business community by offering personalized service, which can be a competitive advantage in a regional market.

Technology Integration Utilizing cloud-based tools like Cloudflare indicates openness to adopting new technologies; this can be expanded by integrating more advanced digital solutions to provide remote support, monitoring, and efficient service delivery to clients.