Strategic Partnerships Excelsior Wines exclusively distributes Concha y Toro and Trivento alongside newly acquired California lines Little Black Dress and Five Rivers, presenting a diversified portfolio that can be cross-sold to existing distributors and retailers seeking a broad Latin American and California wine footprint in the US market.

MLS Sponsorship Publicized multi-year sponsorship with Major League Soccer signals strong consumer-facing visibility; leverage this partnership to co-promote wine brands at events, sponsor matches, and activate in-venue experiences to drive on-site sales and brand recall.

Market Positioning As the US-facing arm of a Chilean producer with a deep portfolio, position Excelsior as a premium-to-value conduit for Spanish-language and Latin American wine fans, while highlighting Concha y Toro’s broad brand ladder from Casillero del Diablo to Don Melchor through targeted SKUs.

Growth Opportunities With a lean team and revenue under one million, there is room to scale through wholesale expansion, targeted DTC pilots, and US winery partnerships; seek distributors with complementary portfolios and negotiate co-marketing funds to accelerate growth.

Digital & Events Current tech stack and website presence enable digital campaigns; capitalize on e-commerce, email marketing, and content collaborations around major events (soccer, wine tastings, and festivals) to boost brand engagement and drive incremental orders.