Strategic Market Position Exertis UK is the leading technology distributor in the UK with a diverse product portfolio spanning consumer, business, and enterprise segments, offering significant cross-selling opportunities for partners looking to expand their channel reach.

Recent Business Expansion The company's return to its original brand name Hammer Distribution and the launch of its own CMS solution demonstrate an active growth strategy and a readiness to develop new technological services, opening avenues for vendors and service providers to collaborate.

Partnership Opportunities Recent collaborations such as partnerships with Avast Security and Signagelive for digital signage indicate an openness to integrating advanced security and digital display solutions, creating potential sales channels for cybersecurity firms and digital solution providers.

M&A Activity The acquisition by Aurelius Group suggests a strategic focus on strengthening and expanding their distribution capabilities, presenting opportunities for suppliers to engage in a relationship with a company focused on growth and transformation.

Technological Adoption Exertis leverages a robust tech stack including SAP, VMware, and cloud services, indicating a modern infrastructure that supports enterprise-level operations and presents opportunities for IT solutions providers to offer complementary services and integrations.