Market Leadership As the UK’s leading technology distributor with a broad portfolio covering consumer, business, and enterprise segments, Exertis presents significant opportunities for suppliers seeking to expand their reach across multiple customer bases.

Recent Expansion The launch of Hammer Distribution indicates a strategic focus on enterprise technology markets, opening avenues for partners specializing in high-end IT solutions and hardware distribution.

Digital Security Focus Partnerships with Avast and digital signage solutions highlight Exertis’s emphasis on cybersecurity and innovative digital engagement, suggesting potential for vendors in cybersecurity, digital signage, and related technologies.

Customer Engagement Investments in AV and workplace digital signage, along with new senior hires in sales roles, suggest a focus on enhancing customer experience, creating opportunities for vendors offering AV, digital signage, and enterprise communication solutions.

Operational Adaptation Recent headcount reductions and management changes imply ongoing organizational adjustments, making it essential to position value-added solutions that support operational efficiency and digital transformation initiatives.