Strategic Partnerships Potential to pursue partnerships with brands focusing on face-to-face engagement and experiential marketing, such as health, wellness, or lifestyle clients, leveraging Exhibit Options’ end-to-end exhibit design, rental program, and turnkey services to scale their trade show presence.

Expanded North America Opportunity to target North American event organizers and exhibitors who require nationwide support for installation, dismantle, transportation, and onsite services, aligning with Exhibit Options’ full turnkey capabilities.

Brand Experience Sell enhancements around immersive brand experiences and high-impact booths by highlighting their design-to-execution workflow, metrics-driven outcomes, and the ability to deliver durable brand impressions through face-to-face marketing.

Midmarket Focus Target midmarket brands with revenue profiles similar to current clients (mid single-digit millions) who need scalable exhibit solutions, rental inventories, and turnkey programs without the overhead of larger event agencies.

Tech-Enabled Outreach Leverage their digital stack (HubSpot, analytics, and retargeting pixels) to run coordinated marketing and SDR campaigns, capturing leads from trade shows and converting them with customized package options and dedicated client service teams.