Niche Market Expertise ExperiencePlus! Bicycle Tours specializes in international cycling tourism with a focus on immersive, off-the-beaten-path routes, appealing to travelers seeking authentic and active travel experiences in over 15 countries.

Growth in Adventure Offerings The launch of the Explorer tour style in 2022 has attracted nearly 100 travelers, indicating a growing demand for curated, adventure-focused cycling tours that could be expanded to other regions or personalized packages.

Family-Owned Legacy With a history dating back to 1972 and ownership under Monicamoda since 2008, the company’s established reputation and loyal customer base present opportunities for loyalty programs and branded merchandise marketing.

Digital Engagement Utilizing a diverse tech stack, including WordPress and Klaviyo, provides potential for targeted marketing campaigns, retargeting, and enhanced online booking experiences to convert website visitors into customers.

Market Positioning Opportunities Compared to larger competitors such as Backroads and G Adventures, ExperiencePlus! can capitalize on its niche focus and personalized tours to attract clientele interested in authentic, tailor-made cycling adventures, particularly in emerging European markets.