Targeting local Family owned regional chain with two hotels in Bismarck, ND, suggesting sales opportunities for localized partnerships, group bookings, and corporate contracts within the North Dakota market.

Midmarket focus Revenue banded between one and ten million with mid-sized footprint implies potential value in midscale amenities, extended-stay packages, and negotiated corporate rate plans for consistent occupancy.

Tech modernization Current tech stack includes jQuery, jQuery UI, Google Analytics, and Microsoft ASP.NET, indicating opportunities to present modern, cost-effective PMS/CRM integrations, website modernization, and data-driven marketing services.

Expansion potential Two located properties near major attractions and transport hubs (airport, civic center, shopping mall) present upsell prospects for meeting/event spaces, packaged leisure offerings, and cross-sell to regional travelers.

Competitive landscape Competing with national midscale brands; position offers a path for partnerships around loyalty programs, franchise-like support, or revenue-sharing pilots to boost occupancy and guest experience.