Local Market Focus Family-owned Expressway Hotels operates two properties in Bismarck, ND, with proximity to the airport, Civic Center, and a major shopping mall. This strong local brand and convenient location create opportunities to win corporate travel, event attendees, and local business groups through targeted corporate and group-rate programs and owner-operator responsiveness.

Tiered Brand Strategy Expressway Suites and Expressway Inn offer distinct price and service positions, enabling cross-sell opportunities across economy and midscale segments. Develop bundles, loyalty tiers, and corporate rates to grow occupancy and average daily rate across both properties.

Digital Modernization The current tech stack suggests a solid but basic digital footprint. There is opportunity to boost direct bookings through a modern booking engine, CRM integration, and data-driven marketing to reduce OTA dependence and improve margins.

Event Partnerships Location near the airport, Civic Center, zoo, and downtown attracts event and group travelers. Target partnerships with venues and local attractions for packages, shuttle or parking deals, and promotions aligned with events.

Operational Levers As a smaller, growth-ready chain, optimize channel mix and negotiate favorable terms with OTAs, while pursuing cost efficiencies via local supplier partnerships and procurement optimization to improve margins and scalability.