Strategic partnerships Opportunity to expand or optimize delivery partnerships similar to Instacart by leveraging Shopping/Delivery platforms to reach more customers in additional states and channels.

Private label expansion Potential to upsell or cross-sell branded merchandise or exclusive gear, expanding the ExtraMile EXTRAGOOD line to attract new customer segments and increase basket size.

omni‑channel growth Leverage both online and brick‑and‑mortar presence to run coordinated promotions, loyalty programs, and local events to drive foot traffic and online conversions.

Tech enablement Utilize existing tech stack (Shopify, WordPress, HubSpot, Google Ads) to implement targeted campaigns, dynamic retargeting, and lead nurturing to convert browsers into buyers.

Market expansion readiness With recent store openings and revenue growth potential in mid‑sized markets, pursue expansion sponsorships, regional partnerships, and supplier deals to accelerate scale.