Niche Market Focus Eye on Design Drapery, Shutters & Blinds Inc. specializes in both residential and commercial window treatments, offering personalized service through a full-service Hunter Douglas gallery. This focus presents opportunities to upsell related home makeover or renovation projects.

Local Presence With a showroom located in downtown Belleville, Illinois, the company has a strong local footprint. Leveraging community engagement and local advertising could enhance customer acquisition and foster brand loyalty.

Technology Utilization The company's website and online tools, including SEO and social media integrations, position it well to increase digital marketing efforts—targeting homeowners and businesses actively searching for custom window treatments and home upgrades.

Growth Potential Operating with a revenue range of $1M to $10M and a small team, there’s significant room for expansion through partnerships with construction firms and interior designers, tapping into larger commercial projects.

Competitive Landscape Compared to larger competitors like Pottery Barn and The Home Depot, this company can capitalize on personalized service, quick turnaround, and local expertise, positioning itself as a premium provider for bespoke window treatments in the regional market.