Regional Focus Target sales efforts toward the Midwest and Plains states where F-M Forklift operates (Iowa, Minnesota, Montana, Nebraska, North Dakota, South Dakota, Wyoming) to align with their service footprint and reduce downtime for customers.

Toyota and Crown Emphasis Leverage the strong brand preference for Toyota and Crown among their primary offerings to position premium forklifts, parts, and maintenance packages that maximize reliability and uptime for end users.

Mid-market Opportunity With revenue in the $1M–$10M range and a leaner mid-market profile, position scalable service contracts, remote monitoring, and operator training packages tailored to small to mid-sized warehouses and manufacturing facilities.

Service and Support Differentiation Highlight rapid response times, preventative maintenance programs, and local expertise across multiple states to win bids against larger national dealers by offering faster, more personalized service.

Digital Enablement Utilize existing tech stack signals such as cloud hosting, mapping and analytics capabilities to propose integrated digital solutions, including parts e-commerce, fleet management insights, and installation of connected equipment.