Insights

Accessibility Leader Fable specializes in building accessible user experiences for over 1 billion people with disabilities, indicating a strong need for accessibility testing, inclusive design tooling, and compliance-related services for digital products.

Mid market Focus With 201-500 employees and a revenue range of 250M to 500M, Fable sits in the mid-market segment that often seeks scalable, enterprise-grade accessibility and UX solutions, presenting opportunities for value-added platforms and professional services.

Tech Stack Synergy Current tools like Fullstory, Figma, and Prometheus suggest opportunities around analytics driven accessibility improvements, design collaboration enhancements, and monitoring of accessibility metrics within existing technology ecosystems.

Funding Signals Moderate external funding of 37M combined with growth in digital products signals readiness to invest in scalable partnerships, training, and implementation programs that accelerate accessibility compliance and UX optimization.

Market Position Operating in the software development space with a clear differentiation on accessibility, Fable is aligned with broader AI and tech market narratives; potential cross-sell with AI-enabled testing, automation, and inclusive design tooling to expand product offerings.

Similar companies to Fable

Fable Tech Stack

Fable uses 8 technology products and services including Fullstory, Segment, Prometheus, and more. Explore Fable's tech stack below.

Media & News

Fable's Email Address Formats

Fable uses at least 4 email formats:
Fable Email FormatsExamplePercentage
First@makeitfable.comJohn@makeitfable.com
64%
First.Last@makeitfable.comJohn.Doe@makeitfable.com
32%
Last@makeitfable.comDoe@makeitfable.com
3%
FLast@makeitfable.comJDoe@makeitfable.com
1%

Frequently Asked Questions

What is Fable's stock symbol?

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Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

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Fable's official website is makeitfable.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Fable generate?

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As of August 2026, Fable's annual revenue is estimated to be $250M - $500M.

What is Fable's NAICS code?

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Fable's NAICS code is 5112 - Software Publishers.

How many employees does Fable have currently?

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As of August 2026, Fable has approximately 215 employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer (ceo): T. D., Coo: A. V. and Vp Of Innovation: K. K. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

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Fable operates in the Software Development industry.

What technology does Fable use?

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Fable's tech stack includes Fullstory, Segment, Prometheus, Figma, Amazon Simple Email Service, Jamf Pro, ZoomInfo and WP Engine.

What is Fable's email format?

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Fable's email format typically follows the pattern of First@makeitfable.com. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

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As of August 2026, Fable has raised $37M in funding. The last funding round occurred on Oct 16, 2024 for $25M.

When was Fable founded?

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Fable was founded in 2018.
Fable logo

Fable

Software DevelopmentOntario, Canada201-500 Employees

Fable is a software development company based in Toronto, Ontario, Canada, at 2967 Dundas Street West. The company has between 201 and 500 employees. Fable focuses on helping organizations move from compliance concerns to delivering accessible user experiences. The firm states its work supports digital products accessible to more than 1 billion people with disabilities. Its website is makeitfable.com.

Section iconCompany Overview

Stock Symbol
SMHX
NAICS Code
5112 - Software Publishers
Founded
2018
Employees
201-500

Section iconFunding & Financials

  • $37M

    Fable has raised a total of $37M of funding over 5 rounds. Their latest funding round was raised on Oct 16, 2024 in the amount of $25M as a Series B.

  • $250M - $500M

    Fable's revenue is estimated to be in the range of $250M - $500M

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