Insights

Growing Digital Presence Fable's focus on building a technology-driven platform with tools like Amazon Web Services and Google Workspace indicates an openness to adopting innovative solutions, presenting opportunities to offer complementary cloud, collaboration, and AI integration services.

Mental Wellness Market As a mission-driven company targeting mental wellness through book organization and discussions, Fable operates within a niche with increasing consumer interest, opening doors for partnerships in health tech, wellness apps, and targeted digital content distribution.

Potential for Expansion With a small but growing team and revenue estimated between 10-25 million dollars, Fable may be seeking strategic growth opportunities, including technology upgrades, user engagement tools, or content management solutions to scale their platform.

Tech Stack Opportunities Utilizing a diverse tech stack from Stripe for payments to Lua for scripting, Fable could benefit from tailored financial tech solutions, analytics, and user experience enhancements, presenting sales opportunities in fintech and customer engagement technologies.

Health and Wellness Trends Fable’s mission aligns with ongoing market trends emphasizing mental health and digital wellbeing, making it a promising prospect for partnerships with health-focused SaaS providers, mental wellness platforms, and content providers seeking to strengthen their market positioning.

Fable Tech Stack

Fable uses 8 technology products and services including Amazon Web Services, Google Workspace, Help Scout, and more. Explore Fable's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Google Workspace
    Email
  • Help Scout
    Issue Trackers
  • Preact
    Javascript Libraries
  • Branch
    Marketing Automation
  • Stripe
    Payment Processing
  • Lua
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Fable's Email Address Formats

Fable uses at least 1 format(s):
Fable Email FormatsExamplePercentage
First@fable.coJohn@fable.co
45%
FirstL@fable.coJohnD@fable.co
5%
FL@fable.coJD@fable.co
5%
First@fable.coJohn@fable.co
45%

Frequently Asked Questions

Where is Fable's headquarters located?

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Fable's main headquarters is located at Hopkins Park, Illinois 60944 United States. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Fable's stock symbol?

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Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

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Fable's official website is fable.co and has social profiles on LinkedInCrunchbase.

What is Fable's NAICS code?

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Fable's NAICS code is 5112 - Software Publishers.

How many employees does Fable have currently?

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As of February 2026, Fable has approximately 35 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Senior Product Manager: E. K.Social Media Manager: C. C.Senior Android Engineer: A. M.. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

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Fable operates in the Software Development industry.

What technology does Fable use?

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Fable's tech stack includes Amazon Web ServicesGoogle WorkspaceHelp ScoutPreactBranchStripeLuaGoogle Tag Manager.

What is Fable's email format?

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Fable's email format typically follows the pattern of First@fable.co. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

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As of February 2026, Fable has raised $20M in funding. The last funding round occurred on Dec 16, 2021 for $20M.

When was Fable founded?

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Fable was founded in 2019.

Fable

Software DevelopmentIllinois, United States11-50 Employees

Fable is a mission-driven company helping people find, discuss, and organize books, in service of mental wellness.

Section iconCompany Overview

Headquarters
Hopkins Park, Illinois 60944 United States
Website
fable.co
Stock Symbol
SMHX
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $20M

    Fable has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Dec 16, 2021 in the amount of $20M.

  • $10M$25M

    Fable's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $20M

    Fable has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Dec 16, 2021 in the amount of $20M.

  • $10M$25M

    Fable's revenue is estimated to be in the range of $10M$25M

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