Insights

Mental Wellness Focus Fable’s mission to enhance mental wellness through book discussion and organization creates opportunities for partnerships with wellness brands, mental health platforms, or educational institutions interested in promoting mental health and literacy integration.

Tech Stack Compatibility Utilizing advanced cloud services and customer engagement tools like AWS, Google Workspace, and Help Scout indicates a tech-savvy environment, making Fable receptive to innovative software solutions, integrations, and scalable cloud-based products.

Growth & Funding With recent funding and a growing revenue stream, Fable is in a financial position to invest in new features, marketing initiatives, or strategic partnerships that accelerate user engagement and platform expansion.

Community Engagement Fable’s focus on discussion and organization around books suggests potential for collaborations with authors, publishers, or literary organizations to enhance content variety and community engagement, increasing platform value.

Alignment with Health Trends The company aligns well with the increasing market trend towards mental health awareness and digital wellness solutions, presenting opportunities to broaden offerings or integrate mental wellness tools into their platform for added user value.

Fable Tech Stack

Fable uses 8 technology products and services including Amazon Web Services, Google Workspace, Help Scout, and more. Explore Fable's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Google Workspace
    Email
  • Help Scout
    Issue Trackers
  • Preact
    Javascript Libraries
  • Branch
    Marketing Automation
  • Stripe
    Payment Processing
  • Lua
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Fable's Email Address Formats

Fable uses at least 1 format(s):
Fable Email FormatsExamplePercentage
First@fable.coJohn@fable.co
83%
FirstL@fable.coJohnD@fable.co
8%
FL@fable.coJD@fable.co
9%

Frequently Asked Questions

Where is Fable's headquarters located?

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Fable's main headquarters is located at Hopkins Park, Illinois 60944 United States. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Fable's stock symbol?

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Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

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Fable's official website is fable.co and has social profiles on LinkedInCrunchbase.

What is Fable's NAICS code?

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Fable's NAICS code is 5112 - Software Publishers.

How many employees does Fable have currently?

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As of April 2026, Fable has approximately 31 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Head Of Design: T. W.Senior Product Manager: E. K.Social Media Manager: C. C.. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

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Fable operates in the Software Development industry.

What technology does Fable use?

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Fable's tech stack includes Amazon Web ServicesGoogle WorkspaceHelp ScoutPreactBranchStripeLuaGoogle Tag Manager.

What is Fable's email format?

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Fable's email format typically follows the pattern of First@fable.co. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

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As of April 2026, Fable has raised $20M in funding. The last funding round occurred on Dec 16, 2021 for $20M.

When was Fable founded?

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Fable was founded in 2019.

Fable

Software DevelopmentIllinois, United States11-50 Employees

Fable is a mission-driven company helping people find, discuss, and organize books, in service of mental wellness.

Section iconCompany Overview

Headquarters
Hopkins Park, Illinois 60944 United States
Website
fable.co
Stock Symbol
SMHX
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $20M

    Fable has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Dec 16, 2021 in the amount of $20M.

  • $10M$25M

    Fable's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $20M

    Fable has raised a total of $20M of funding over 3 rounds. Their latest funding round was raised on Dec 16, 2021 in the amount of $20M.

  • $10M$25M

    Fable's revenue is estimated to be in the range of $10M$25M

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