Insights

Mental Wellness Niche Fable focuses on helping people find discuss and organize books for mental wellness, presenting an opportunity to tailor content discovery and collaboration tools for wellness-focused communities and self-help publishers.

SMB Growth Potential With a small to mid-size team (11-50 employees) and current revenue in the low tens of millions, there is room for scalable SaaS enhancements, integrations, and premium features aimed at startups and small businesses in the software and wellness sectors.

Tech Stack Synergies Existing use of Contentful PostgreSQL Segment and ChatGPT indicates openness to API-driven content, personalization, and AI-assisted experiences; position complementary product offerings that enhance content management, data analytics, and intelligent recommendations.

Funding Signals Funding rounds totaling around 36M suggest appetite for growth and strategic partnerships; potential to engage in co-marketing, accelerator programs, or enterprise pilots aligned with AI, wellness, or publishing verticals.

Industry Trends The broader AI and semiconductors discourse in market coverage hints at heightened interest in AI-enabled platforms; align sales pitches around scalable AI features, secure data handling, and performance at a small-to-medium business price point.

Similar companies to Fable

Fable Tech Stack

Fable uses 8 technology products and services including Twitter Ads, Contentful, DBT, and more. Explore Fable's tech stack below.

Media & News

Fable's Email Address Formats

Fable uses at least 3 email formats:
Fable Email FormatsExamplePercentage
First@fable.coJohn@fable.co
83%
FirstL@fable.coJohnD@fable.co
8%
FL@fable.coJD@fable.co
9%

Frequently Asked Questions

What is Fable's stock symbol?

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Fable is a publicly traded company; the company's stock symbol is SMHX.

What is Fable's official website and social media links?

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Fable's official website is fable.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does Fable generate?

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As of August 2026, Fable's annual revenue is estimated to be $10M - $25M.

What is Fable's NAICS code?

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Fable's NAICS code is 5112 - Software Publishers.

How many employees does Fable have currently?

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As of August 2026, Fable has approximately 28 employees across 4 continents, including North America, Africa and Asia. Key team members include Social Media Manager: C. C. and Senior Machine Learning Engineer: C. D. Explore Fable's employee directory with LeadIQ.

What industry does Fable belong to?

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Fable operates in the Software Development industry.

What technology does Fable use?

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Fable's tech stack includes Twitter Ads, Contentful, DBT, Osano, Segment, PostgreSQL, ChatGPT and Cisco.

What is Fable's email format?

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Fable's email format typically follows the pattern of First@fable.co. Find more Fable email formats with LeadIQ.

How much funding has Fable raised to date?

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As of August 2026, Fable has raised $36M in funding. The last funding round occurred on Jan 16, 2022 for $20M.

When was Fable founded?

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Fable was founded in 2019.
Fable logo

Fable

Software DevelopmentIllinois, United States11-50 Employees

Fable is a software development company based in Hopkins Park, Illinois, with a small to mid-sized team. Its work centers on helping people discover, discuss, and organize books to support mental wellness. Its target audience appears to be individuals seeking mental wellness resources and a reading community. Within the software development industry, the company provides a platform that enables discovery, discussion, and organization of books. The information provided does not include a founding date.

Section iconCompany Overview

Website
fable.co
Stock Symbol
SMHX
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $36M

    Fable has raised a total of $36M of funding over 3 rounds. Their latest funding round was raised on Jan 16, 2022 in the amount of $20M as a Series A.

  • $10M - $25M

    Fable's revenue is estimated to be in the range of $10M - $25M

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