Expanding Market Presence Fabricville's operation of 16 stores in Eastern Canada and affiliation with Fabricland's nearly 100 locations nationwide position it as a leading regional retailer with significant growth potential through targeted store expansion or strategic partnerships.

Diverse Product Range Offering a broad selection of fabrics and window coverings, including exclusive collections and licensed brands, presents an opportunity to upsell complementary home decor and DIY craft products to existing customer segments.

E-commerce Engagement Utilizing digital tools such as Google Conversion Tracking and online marketing indicates a focus on e-commerce growth, opening avenues for enhanced online sales channels and personalized marketing campaigns.

Regional Consumer Focus With a strong presence in Eastern Canada and a dedicated mailing list for sales and new arrivals, there is potential to increase customer retention and lifetime value through localized promotions and loyalty programs.

Competitive Pricing Strategy By sourcing globally and offering the best selection at competitive prices, Fabricville can leverage its cost advantage to attract price-sensitive consumers and expand its market share in the fabric and home decor retail space.