Growing Workforce Michaels Stores has recently expanded its workforce by hiring an additional 10,000 seasonal employees in the U.S. and Canada, indicating a focus on boosting sales during peak craft seasons and potentially increasing demand for related products and services.

Product Expansion The launch of 2025 Halloween décor collections and ongoing seasonal product offerings highlight opportunities to cross-sell seasonal and themed craft supplies, catering to consumers seeking holiday-specific projects.

Acquisition Strategy The acquisition of intellectual property and private label brands from Joann suggests Michaels is expanding its product portfolio, opening avenues for upselling exclusive and branded craft items to loyal customers.

Digital Engagement With a presence on Michaels.com and Michaels.ca, along with an active online marketplace MakerPlace, there is significant opportunity to enhance digital sales channels and target online craft communities for increased revenue.

Social Responsibility Initiatives like Makers Like Me supporting candidates with disabilities demonstrate Michaels' commitment to social responsibility, which can strengthen brand loyalty and attract customers who value inclusive and supportive brands, creating a unique selling proposition.