Insights

Industry Focus Target petroleum marketing and convenience store operators leveraging FACTOR legacy software for operations, back office, and reporting to tailor value propositions around profitability optimization and process automation.

Acquisition Opportunity Factor was acquired by PDI Software in 2018, suggesting a path for cross-sell or upsell within PDI’s broader IT services portfolio, including integration, migration, and unified reporting capabilities.

Scale Fit Company size of 51-200 employees indicates mid-market potential for scalable, cost-effective IT services, cloud hosting, and managed services without the complexity of enterprise-level contracts.

Tech Stack Current technologies include AWS, WordPress, Marketo, and video and analytics tools; opportunities exist to modernize infrastructure, enhance security, and improve marketing automation and customer insights.

Revenue Window Revenue range of $250M-$500M with an ongoing need to optimize margins and profitability presents opportunities for process optimization, financial reporting enhancements, and back-office automation services.

Similar companies to FACTOR

FACTOR Tech Stack

FACTOR uses 8 technology products and services including Amazon Web Services, WordPress, Mailchimp, and more. Explore FACTOR's tech stack below.

Media & News

FACTOR's Email Address Formats

FACTOR uses at least 8 email formats:
FACTOR Email FormatsExamplePercentage
FLast@factor.comJDoe@factor.com
88%
Last@factor.comDoe@factor.com
8%
First@factor.comJohn@factor.com
2%
First.Last@factor.comJohn.Doe@factor.com
2%
First.Last@pdisoftware.comJohn.Doe@pdisoftware.com
52%
FLast@pdisoftware.comJDoe@pdisoftware.com
40%
LastFirst@pdisoftware.comDoeJohn@pdisoftware.com
7%
FirstLast@pdisoftware.comJohnDoe@pdisoftware.com
1%

Frequently Asked Questions

What is FACTOR's phone number?

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You can contact FACTOR's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is FACTOR's stock symbol?

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FACTOR is a publicly traded company; the company's stock symbol is WBIY.

What is FACTOR's official website and social media links?

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FACTOR's official website is pdisoftware.com and has social profiles on LinkedIn.

How much revenue does FACTOR generate?

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As of August 2026, FACTOR's annual revenue is estimated to be $250M - $500M.

What is FACTOR's NAICS code?

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FACTOR's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does FACTOR have currently?

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As of August 2026, FACTOR has approximately 68 employees across 5 continents, including North America, Asia and Africa. Key team members include President: J. H., Officer And Owner: T. H. and Director: E. S. Explore FACTOR's employee directory with LeadIQ.

What industry does FACTOR belong to?

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FACTOR operates in the IT Services and IT Consulting industry.

What technology does FACTOR use?

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FACTOR's tech stack includes Amazon Web Services, WordPress, Mailchimp, TweenMax, jQuery, Video.js, Marketo and Yoast SEO.

What is FACTOR's email format?

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FACTOR's email format typically follows the pattern of FLast@factor.com. Find more FACTOR email formats with LeadIQ.

When was FACTOR founded?

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FACTOR was founded in 1979.
FACTOR logo

FACTOR

IT Services and IT ConsultingOklahoma, United States51-200 Employees

FACTOR is a mid-sized IT services and consulting company focused on the petroleum marketing and convenience store industries. It delivers software, process optimization, and reporting capabilities designed to streamline operations and improve profitability for its clients. The firm emphasizes optimizing a range of business functions—from field operations to accounting—to boost staff productivity and margins. Hess Oil, a family-owned wholesale and retail petroleum marketer, is a sister company that continues to rely on FACTOR software in its operations.

Founded in 1979 and headquartered in Oklahoma City, Oklahoma, FACTOR was acquired by PDI Software on September 28, 2018. The acquisition places FACTOR within a larger IT services portfolio while continuing to serve the petroleum and convenience store market.

Section iconCompany Overview

Phone number
Stock Symbol
WBIY
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1979
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    FACTOR's revenue is estimated to be in the range of $250M - $500M

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